Challenge Introduction

Design Think-tank is a pilot platform to test and reach out to corporates, interested in exploring a new methodology to addressing and tackling their challenge statements using a design-led approach.

Problem Statement

Please click on the challenge(s) below to view the details and submit your application.
With a brand as established as Coca-Cola, how can one redesign the experience of drinking a Coke to ensure consistent high engagement with its fans and possibly new reach to non-fans?
  • The Coca-Cola Company
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With the company’s commitment to sustainability, how can Coca-Cola redesign the packaging to still deliver the great taste of Coke, but with minimal or no packaging altogether?
  • The Coca-Cola Company
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Challenge Start Date

25 Nov 2020 10:00 AM (GMT +8)

Challenge Closing Date

28 Feb 2021 12:00 PM (GMT +8)