With the company’s commitment to sustainability, how can Coca-Cola redesign the packaging to still deliver the great taste of Coke, but with minimal or no packaging altogether?

Background

Coca-Cola started selling exclusively at fountains before being packaged and sold in glass bottles. Eventually, new forms of packaging like cans and PET bottles were introduced.

In 2009, TCCC introduced PlantBottle Packaging - the first ever recyclable PET plastic beverage bottle made 30 percent from plants. TCCC has continued to develop sustainable packaging, including the creation of the world's first prototype PET bottle made entirely from plant materials in 2015.

The interconnected global challenges of packaging waste and climate change have made this a focus that we are taking a leadership position on. Our company and our bottling partners are taking a hard look at the packaging we use and how we can drive change. We are fundamentally rethinking how we get our products to consumers, including what kind of packaging to use and whether a package is needed at all.

 

Desired Outcome

Coca-Cola started selling exclusively at fountains before being packaged and sold in glass bottles. Eventually, new forms of packaging like cans and PET bottles were introduced.

In 2009, TCCC introduced PlantBottle Packaging - the first ever recyclable PET plastic beverage bottle made 30 percent from plants. TCCC has continued to develop sustainable packaging, including the creation of the world's first prototype PET bottle made entirely from plant materials in 2015.

The interconnected global challenges of packaging waste and climate change have made this a focus that we are taking a leadership position on. Our company and our bottling partners are taking a hard look at the packaging we use and how we can drive change. We are fundamentally rethinking how we get our products to consumers, including what kind of packaging to use and whether a package is needed at all.

For more information, please visit: https://www.coca-colacompany.com/sustainable-business/packaging-sustainability/design

 

Challenge

Design Think-Tank Challenge

Organisation

The Coca-Cola Company

Proposal submissions are open from 25 Nov 2020 to 28 Feb 2021